Michael E. Donner

Driving eCommerce Growth & Profitability through Digital Demand Generation & Engagement Marketing

+1 (561) 542 7930

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A Chief Marketing, eCommerce and Digital Officer with Internal Communications Expertise.

Industry:  Internet Security.

Business Challenge:
  The Company was growing rapidly adding headcount every week.  With a highly technical product and service offering, the Company needed to provide ongoing training and additional product knowledge to its customer facing teams, so they could stay ‘top of game’ with both clients and prospects.

Solution:  The Company developed a comprehensive multi-level training intranet site to promote and encourage learning for its sales staff.  The site housed detailed sales battle cards comparing the competition’s offerings feature-by-feature as well as competitive comparison collateral, which sales used to gain the upper hand in bake-off situations.  In addition, the Company developed PowerPoint slides and interactive demos with scripts and a flexible slide database to promote and reuse industry specific pitches and demos.  As a result of the investment in training, the sales and technical account teams consistently outperformed targets quarter-after-quarter, enabling the Company to grow from US$14 to US$70 million in revenue, 44 to 220 employees, and 210 to 450 clients within three short years, which culminated in a US$370 million acquisition by Akamai.


Industry:  Healthcare Information Technology - software, hardware, consulting, outsourcing and data centers.

Business Challenge:
  With the upcoming release of a new technology platform and product suite, the Company needed a streamlined process to quickly educate, inform and prepare employees.

The Solution:  An integrated employee communications program was designed to support the creation of a new Intranet site, which contained everything from marketing and sales support tools to extensive product training presentations, webinars, podcasts and interactive demos. To drive traffic to the site, weekly e-newsletters were issued along with videos, podcasts and blogs. Additional programs included teaser emails and posters to generate excitement as well as informational "Did You Know" Fast Facts and training sessions.


Industry:  Global Management Consulting, Technology Services and Outsourcing.

Business Challenge:
  With more than 75,000 employees based in more than 30 countries working from home offices, regional headquarters and client sites, it became a challenge to rapidly and cost-effectively inform and educate staff about new products and services.  

The Solution:  Using a variety of electronic mediums, internal launches were created to help inform, educate and prepare employees for new product and service offerings. Campaigns included e-newsletters, posters, HTML mailers, interactive webcasts, videos and blogs.

Industry:  Global Design, Contract Manufacturing, Supply Chain, Distribution and Fulfillment.

Business Challenge:
  Communicating regularly with an employee base of 38,000 in 30 locations speaking more than 42 languages was a challenge. Complicating matters was the fact that 85% did not have access to computers or traditional electronic media. 

The Solution:  An integrated employee communications outreach program was created which included hard copy newsletters issued along with pay stubs, brochures, HR materials, news articles designed as posters displayed in break rooms and regular videos to send communications rapidly to all employees globally.


Industry:  Oil and Gas - software, hardware, consulting and outsourcing.

Business Challenge:
  The Company was undertaking a series of acquisitions and needed to quickly streamline communications with new employees to motivate and inspire as well as educate them on the strength and value proposition of the new combined entity. 

The Solution:  Using a variety of employee incentive programs and communications tools including newsletters, posters, HTML emails, videos and multi-media CDs, the Company was able to communicate to its employees globally with consistent messages and branding.