Competitive Marketing Advantage  

Ft. Lauderdale, FL/Irvine, CA                                                    2008– Present

Executive consultant for strategy, marketing and demand generation. Serve as an agent for change on a project or full-time basis, remotely or on-site.

Key Client Projects

Prolexic Technologies  (VC-startup), provider of cyber-security, cloud-based DDoS services

Interim SVP, Chief Marketing Officer

Tech Data  (NASDAQ: TECD), US$24.4 billion information technology distributor

Interim VP, Marketing Services & TDAgency

•  Managed division and P&L for 75+ person B2B agency with blue chip client list: Acer, Apple, Avaya, EMC, HP, IBM, Microsoft, McAfee, Oracle, Sage, Sony, Symantec, Toshiba, VMWare and Xerox

•  Launched new value proposition (Connect, Engage and Deliver) with go-to-market strategy

•  Secured 104% revenue and profitability growth targets for agency in Q4FY11

•  Generated US$17.5 million in new business in first quarter of re-launch

Thales  (Paris: HO), US$16.2 billion provider of encryption hardware, software and services

Interim VP, Marketing and Inside Sales

•  Created, hired and launched an integrated marketing and inside sales group

•  Redefined value propositions and demand generation for existing products and new markets

•  Co-marketed solutions with Oracle and Microsoft to enhance brand awareness and credibility

•  Added qualified opportunities to pipeline valued at US$5.2 million within first three quarters of launching 3-person inside sales team

•  Generated 7.27-18.68% conversation rates on bi-weekly e-marketing campaigns

IntelliDOT Corporation  (VC-startup), provider of healthcare software, hardware and services

Interim VP, Marketing and Inside Sales

•  Generated 569 qualified leads in 6 months, resulting in US$42.6 million pipeline growth

•  Reduced cost per lead from US$3,027 to less than US$125 (US$7 for e-marketing)

•  Added US$10.9 million to pipeline within first quarter of implementing inside sales, delivered 7.8% qualified response and reduced sales acquisition costs by US$2 million

•  Developed business strategy with operational sales/marketing program to attack critical access market, managing P&L and building pipeline with deals averaging 61% margin

•  Transitioned from laggard position to top ranked segment leader in analyst surveys

•  Secured product demo on the Oprah Winfrey Show with Dr. Oz and Dennis Quaid  

Capgemini  (PNK: CAP.PA)

Paris, France/Boca Raton, FL                                                                2006 – 2008

VP, Global Head, Demand Generation

€7.7 billion provider of consulting, technology and outsourcing solutions

• Created strategy, business plan and managed tactical launch for demand generation service center operated as a Business Process Outsourcing (BPO) P&L to reduce spend by €2.7 million in 12 months   
• Added €1.2 billion to pipeline by establishing channel sales to target advisor-led pursuits 
• Launched media campaign to introduce industry’s first SaaS service line for Google Apps resulting in more than 900 blog postings, feature articles and analyst reports
• Provided bid-marketing, campaigns in-a-box and consultative advice to sales to improve win ratio by 20%
• Launched North America BPO business unit and conducted 70 media, analyst and advisor briefings within 30 days; campaign added more than €1.3 billion to sales pipeline
• Built a comprehensive global demand generation/marketing strategy and facilitated adoption and localization in the Americas, Europe and Asia/Pacific

Eclipsys Corporation  (NASDAQ: MDRX)

Boca Raton, FL                                                                                    2004 – 2006

SVP, Chief Marketing Officer

US$383 million provider of healthcare technology, outsourcing and services

• Reduced overall marketing spend and grew pipeline 45%
• Built a demand generation strategy and program to reverse sales decline
• Launched new brand image, repaired external reputation and introduced product marketing
• Spearheaded initiatives which enabled company to achieve profitability within 12 months with a 24% increase in revenues and a net income of US$485,000 versus a US$32.6 million loss one year earlier
• Transitioned from laggard position to market leader in IT Outsourcing and physician adoption of CPOE
• Decreased company investment in four-day user conference by 92%, 1,200 attendees, generated US$818,000 in registration fees (36% increase) and US$297,500 in partner sponsorships (20% increase)

Telelogic AB  (NYSE: IBM)

Irvine, CA/Malmö, Sweden                                                                   2001 – 2004

Corp. VP, Global Marketing & Communications

US$117 million provider of application development software

• Integrated five diverse corporate/product acquisitions into a single brand and product portfolio
• Built a demand generation strategy and program as well as aligned marketing with sales
• Spearheaded initiatives which enabled the Americas division to increase contribution margin 300% (loss of US$1.9 to US$4 million profit) and reduced expenses from US$10.4 to US$5.1 million
• Transitioned company from point product to integrated solution suite sales (60% of bookings)
• Diversified product portfolio from 48% telecom reliance to a balanced mix with military/aerospace 31%, telecom 30%, finance/banking/insurance 7% and automotive 7%
• Recruited, established and managed budget and P&L for India-based nine-member, multi-lingual inside sales team which generated 2,000+ leads, booking US$2 million in revenue in first year
• Managed, motivated and inspired 44-person team in 14 countries with budget in nine currencies

Additional Marketing Achievements

• As Sr. Director, Marketing and Communications for Nexgenix, Inc. (VC-startup), transitioned systems integrator into full-service e-business consultancy, implemented demand generation, grew revenues 63%, secured secondary round of funding, managed India BPO center expansion and S1 filing.
• As Corporate Director, Communications & Marketing for Solectron Corporation (NASDAQ: FLEX), launched a new brand image and identity to legitimize contract manufacturing industry with media, analysts and Wall Street, integrated 12 acquisitions, expanded product portfolio, managed marketing during rapid growth: US$3.6 to US$8.4 billion in revenue, US$4.7 to US$20 billion market capitalization.
• As Manager, Corporate Communications & Director, Creative Services for Landmark Graphics Corporation (NYSE: HAL), launched a new brand image and identity to integrate 8 acquisitions, rationalized 450 oil and gas technology products into consolidated product suites, initiated demand generation campaigns and managed marketing during rapid growth: US$125 to US$250 million in revenue until acquisition by Halliburton.

EDUCATION

Babson College School of Management, Wellesley, MA                

     • Bachelor of Science (With Distinction) – Dean’s List           

•  Majors: Marketing, Management and International Business

•  Sohopfungsbeitrag Preis Award – for the most creative contribution and innovative impact to Babson