Michael E. Donner

Driving eCommerce Growth & Profitability through Digital Demand Generation & Engagement Marketing

+1 (561) 542 7930

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A Chief Marketing, eCommerce and Digital Officer.

Michael E. Donner



Results-driven marketing and digital executive for B2B and B2C companies - start-up to global - with expertise in: retail, eCommerce, high-tech (enterprise software, cloud, IT consulting), healthcare, and cybersecurity. Conceives and implements innovative marketing, digital demand generation, eCommerce, customer experience and engagement strategies with closed-loop ROI to drive digital transformation and profitable growth.


  • Refine product, service, go-to-market strategy, value proposition/differentiation
  • Manage branding, marketing, advertising, digital communications (Web, SEO, PPC, social media)
  • Guide corporate comm./media (PR, analysts, crisis)
  • Drive product marketing, merchandising, pricing, commercialization, market research and analysis
  • Build demand generation pipeline for customer engagement/lead nurturing and ROI
  • Drive affiliate marketing and Google shopping
  • Recruit, unite, mentor and motivate staff
  • Create mobile app strategy, user design and launch
  • Select and implement marketing technology
  • Negotiate alliances and channel distribution


Competitive Marketing Advantage     (Privately-held)
Chief Marketing and Digital Officer                                                                            2014 – Present

Full-service Marketing, Digital Demand Generation and eCommerce Agency

Serve as on-site strategy and tactical lead for the following client engagements:

(DTC eCommerce, omnichannel retailer), Global women's fashion, accessories and decor lifestyle brand 

Viral Launch
(eCommerce, B2B cloud subscription), Software provider of SaaS tools for Amazon marketplace sellers

(DTC eCommerce & omnichannel retailer), US$120 million retailer of outdoor kitchens, patios and grills

Perry Ellis International
(DTC eCommerce & omnichannel retailer), US$875 million designer, distributor and licensor of 25+ men's and women's brands of apparel, accessories and fragrance lines


Ingram Micro (eCommerce, B2B subscription), US$43 billion marketplace provider of cloud services, infrastructure & IoT


MDLIVE (DTC & B2B eCommerce, subscription), Telehealth services provider with 10+ million members


GlobalOnePay (Renamed Nuvei, B2B eCommerce, cloud subscription), Fintech provider of omnichannel services


BeMyDD (Renamed Dryver, DTC & B2B eCommerce), Ridesharing service in 76 cities / 31 states

Conversica (B2B eCommerce, subscription), Provider of marketing automation/artificial intelligence software


  • Reinvigorate strategy and build tactical marketing program plan, budget, timeline and infrastructure requirements
  • Implement new tactical demand generation programs to grow loyalty, sales and eCommerce revenue
  • Develop daily merchandising strategy and tactics, promotional demand generation and digital campaigns
  • Launch new brands and go-to-market strategies as needed through product marketing and research initiatives
  • Build integrated marketing, eCommerce and digital campaigns, create events and product bundles
  • Commercialize social and digital properties to generate social engagement and net new marketing margin
  • Develop content and establish consistent brand voice for social media, PR and engagement marketing
  • Design and/or relaunch websites as well as manage build of customer experience mobile apps
  • Manage eCommerce marketplaces including Amazon and affiliate programs tactical ad and promotional strategies
  • Oversee selection/implementation of new technologies and tools
  • Launch digital media strategy, content, and lead generation across: pay-per-click, remarketing, retargeting, banner ads, paid social, Google shopping and affiliate marketing
  • Implement comprehensive reporting, analytics tracking and conversion rate/cost metrics: CAC, LTV, ROI and ROAS


Notable ROI results achieved:

  • Achieved positive operating income in 14 months, double digit revenue, margin dollar, average order value and site traffic growth YoY while reducing digital marketing expenses 17%
  • Grew eCommerce revenue contribution 40% (US$36 million) YoY
  • Grew registrations 42%, utilization 64% YoY
  • Generated 500+ engagement marketing assets per quarter
  • Achieved 157% reseller, 414% subscription and 398% seat growth YoY
  • Commercialized social, eCommerce and digital properties resulting in US$1M+ net new marketing margin
  • 1,014% increase in new account sign-ups, 74% increase in website traffic and 38% increase in eCommerce orders


Prolexic Technologies (Acquired by Akamai {NASDAQ: AKAM})
SVP, Chief Marketing Officer                                                                                      2011 – 2014

VC start-up provider of cloud-based perimeter cybersecurity services         

  • Developed sales/marketing strategy, messaging, value proposition, brand and competitive differentiation
  • Spearheaded marketing and inside sales driving rapid growth: US$14 to US$70 million revenue, 44 to 220 employees and 210 to 450 clients, culminating in US$370 million acquisition by Akamai
  • Hired as sole contributor and recruited, trained and managed 16-person marketing and inside sales team
  • Launched demand generation programs in Arabic, Chinese, English, French, German, Japanese, Portuguese and Spanish
  • Initiated in-house PR/social media resulting in 800+ articles, 10+ analyst reports, 1,250+ blogs and 60,000+ social posts
  • Launched SEO initiative resulting in 24 keywords on first-page of Google in 2013, compared with zero in 2012

Competitive Marketing Advantage
Chief Marketing and Digital Officer                                                                                       2008 – 2011

Full-service Marketing, Digital Demand Generation and eCommerce Agency

Serve as on-site strategy and tactical lead for the following client engagements:

Tech Data (B2B eCommerce, subscription), US$24 billion IT distributor

Thales (B2B software and hardware provider), US$16 billion provider of encryption products

IntelliDOT Corp. (Renamed Patient Safe Solutions, B2B software and hardware), Provider of healthcare IT solutions

Capgemini (PNK: CAP.PA)  
VP, Global Head, Demand Generation                                                                        2006 – 2008

Paris-based €7.7 billion provider of consulting, technology and outsourcing solutions

  • Created and implemented strategy, business plan and managed tactical launch for demand generation service center operated as a Business Process Outsourcing (BPO) P&L; reduced global spend by €2.7 million in 12 months
  • Launched NA BPO business campaign, adding €1.3 billion to sales pipeline


Eclipsys Corporation (Acquired by Allscripts {NASDAQ: MDRX})  
SVP, Chief Marketing Officer                                                                                        2004 – 2006

US$383 million provider of healthcare IT technology, outsourcing and services

  • Spearheaded marketing and sales initiatives that grew pipeline 45% enabling company to achieve profitability within 12 months with a 24% increase in revenues and a net income of US$485K vs. a US$32 million loss the previous year


Telelogic AB (Acquired by IBM {NYSE:IBM})  
Corporate VP, Global Marketing & Communications                                                     2001 – 2004

US$117 million provider of application development software

  • Seamlessly merged five diverse corporate/product acquisitions into a single brand and integrated product suite
  • Recruited, established and managed budget and P&L for nine-member, India-based, multi-lingual inside sales team which generated 2,000+ leads, resulting in US$2 million in new business revenue in the first year
  • Effectively motivated and managed 44-person team in 14 countries and oversaw budget in nine currencies

Additional Marketing Achievements

  • Solectron Corporation (Acquired by Flextronics (NASDAQ: FLEX))                              Corporate Director, Communications & Marketing  
  • Landmark Graphics Corporation (Acquired by Halliburton (NYSE: HAL))                            Mgr., Corporate Comm. & Dir., Creative Services  



Babson College School of Management, Wellesley, MA       
Bachelor of Science (With Distinction) – Dean’s List           

Majors: Marketing, Management and International Business

Awarded Sohopfungsbeitrag Preis – for the most creative contribution and innovative impact to Babson